Multidisciplinary by necessity. Focused by choice.
I'm Vasu, a multidisciplinary designer based in Mumbai. I work across brand identity, product design, and frontend development. Not because I couldn't choose, but because the problems I find most interesting don't stay inside a single discipline.
The work I'm most proud of isn't the work that looks the best. It's the work that solved something real for someone who needed it solved. That's the version of design I'm trying to get better at. The kind that makes things clearer, fairer, and occasionally more beautiful for the people on the other side of it.
Experience
Certifications
Multidisciplinary by necessity. Focused by choice.
I'm Vasu, a multidisciplinary designer based in Mumbai. I work across brand identity, product design, and frontend development. Not because I couldn't choose, but because the problems I find most interesting don't stay inside a single discipline.
The work I'm most proud of isn't the work that looks the best. It's the work that solved something real for someone who needed it solved. That's the version of design I'm trying to get better at. The kind that makes things clearer, fairer, and occasionally more beautiful for the people on the other side of it.
I'm Vasu, a multidisciplinary designer based in Mumbai. I work across brand identity, product design, and frontend development. Not because I couldn't choose, but because the problems I find most interesting don't stay inside a single discipline.
The work I'm most proud of isn't the work that looks the best. It's the work that solved something real for someone who needed it solved. That's the version of design I'm trying to get better at. The kind that makes things clearer, fairer, and occasionally more beautiful for the people on the other side of it.
Experience
Certifications
3+
3+
Years
Years
5
5
Industries
Industries
10+
10+
Projects
Projects
4
4
Disciplines
Disciplines
At my studio, I evolved.
2026
My POV
2025
My POV
2024
My POV
At Work, I created.
Alcove Designs LLP
Brand Strategist
HOWL Digital
Junior Graphic Designer
Wave Athleisure
Communication Designer
At ISDI Parsons, I led.
ISDI Student Council
President
ATLAS Promising Young Leader
Recipient
Design the Globe '24
Chairperson
Experience in different roles
across industries
Brand Strategist
01
Alcove Designs LLP
Led end-to-end brand refresh across positioning, identity, and communication strategy. Designed logo system, colour palette, typography direction, and full Figma design system with high-fidelity prototypes. Produced editorial pitch decks for D-Mart, ICC by Bombay Realty, and Miapia. Leading internal AI software UX and design.
Vasegraph
Founded an independent design studio delivering brand identity, UI, and communication design across 10+ projects spanning health-tech, AI, education, and sustainability. Drove a 40% increase in client engagement through research-backed UI frameworks and visual storytelling systems.
Founder & CDO
02
Somma
Designed end-to-end e-commerce experience for a hemp CBD wellness brand entering the Indian market. Built a full design system with CSS token architecture, component library, and grid system. Conducted competitive analysis, identified key market failure modes, and structured IA around a trust-first browsing sequence. Delivered lo-fi to hi-fi across landing, category, blog, and product pages on Shopify.
UX/UI Designer
03
Glint
Designed full brand identity for an effervescent cocktail mixer entering a pharma-dominated category. Developed logomark combining letterform, martini glass, and lime slice into a single silhouette. Built packaging system across three SKUs with flavour- coded colour and gradient language. Positioned against the clinical category default with a lifestyle-driven identity that has been live in market for nine months.
Branding Expert
04
Eksana
Designed the end-to-end website and brand identity, establishing visual language and UX structure from scratch.
UX/UI Designer
05
Wave Athleisure
Designed identity and interface systems for an athleisure label. Defined design guidelines that enabled independent scaling across 2 cities.
Comm. Designer
06
HOWL Digital
Executed digital-first brand and social media design for agency clients. Created pitch decks that directly won 2 new accounts within a month.
Jr. Graphic Designer
07
DDB Mudra
Assisted senior art directors in building multi-platform visual libraries, reducing creative turnaround time.
Design Trainee
08
Experience in different roles across industries
Brand Strategist
01
Alcove Designs LLP
Led end-to-end brand refresh across positioning, identity, and communication strategy. Designed logo system, colour palette, typography direction, and full Figma design system with high-fidelity prototypes. Produced editorial pitch decks for D-Mart, ICC by Bombay Realty, and Miapia. Leading internal AI software UX and design.
Vasegraph
Founded an independent design studio delivering brand identity, UI, and communication design across 10+ projects spanning health-tech, AI, education, and sustainability. Drove a 40% increase in client engagement through research-backed UI frameworks and visual storytelling systems.
Founder & CDO
02
Somma
Designed end-to-end e-commerce experience for a hemp CBD wellness brand entering the Indian market. Built a full design system with CSS token architecture, component library, and grid system. Conducted competitive analysis, identified key market failure modes, and structured IA around a trust-first browsing sequence. Delivered lo-fi to hi-fi across landing, category, blog, and product pages on Shopify.
UX/UI Designer
03
Glint
Designed full brand identity for an effervescent cocktail mixer entering a pharma-dominated category. Developed logomark combining letterform, martini glass, and lime slice into a single silhouette. Built packaging system across three SKUs with flavour-
coded colour and gradient language. Positioned against the clinical category default with a lifestyle-driven identity that has been live in market for nine months.
Branding Expert
04
Eksana
Designed the end-to-end website and brand identity, establishing visual language and UX structure from scratch.
UX/UI Designer
05
Wave Athleisure
Designed identity and interface systems for an athleisure label. Defined design guidelines that enabled independent scaling across 2 cities.
Comm. Designer
06
HOWL Digital
Executed digital-first brand and social media design for agency clients. Created pitch decks that directly won 2 new accounts within a month.
Jr. Graphic Designer
07
DDB Mudra
Assisted senior art directors in building multi-platform visual libraries, reducing creative turnaround time.
Design Trainee
08
Experience in different roles across industries
Brand Strategist
01
Alcove Designs LLP
Led end-to-end brand refresh across positioning, identity, and communication strategy. Designed logo system, colour palette, typography direction, and full Figma design system with high-fidelity prototypes. Produced editorial pitch decks for D-Mart, ICC by Bombay Realty, and Miapia. Leading internal AI software UX and design.
Vasegraph
Founded an independent design studio delivering brand identity, UI, and communication design across 10+ projects spanning health-tech, AI, education, and sustainability. Drove a 40% increase in client engagement through research-backed UI frameworks and visual storytelling systems.
Founder & CDO
02
Somma
Designed end-to-end e-commerce experience for a hemp CBD wellness brand entering the Indian market. Built a full design system with CSS token architecture, component library, and grid system. Conducted competitive analysis, identified key market failure modes, and structured IA around a trust-first browsing sequence. Delivered lo-fi to hi-fi across landing, category, blog, and product pages on Shopify.
UX/UI Designer
03
Glint
Designed full brand identity for an effervescent cocktail mixer entering a pharma-dominated category. Developed logomark combining letterform, martini glass, and lime slice into a single silhouette. Built packaging system across three SKUs with flavour-
coded colour and gradient language. Positioned against the clinical category default with a lifestyle-driven identity that has been live in market for nine months.
Branding Expert
04
Eksana
Designed the end-to-end website and brand identity, establishing visual language and UX structure from scratch.
UX/UI Designer
05
Wave Athleisure
Designed identity and interface systems for an athleisure label. Defined design guidelines that enabled independent scaling across 2 cities.
Comm. Designer
06
HOWL Digital
Executed digital-first brand and social media design for agency clients. Created pitch decks that directly won 2 new accounts within a month.
Jr. Graphic Designer
07
DDB Mudra
Assisted senior art directors in building multi-platform visual libraries, reducing creative turnaround time.
Design Trainee
08
Certifications across disciplines
B.Des in Communication Design
ISDI Parsons
UX Design for Augmented Reality
IxDF
AI for Designers
IxDF
UX Design
B.Des in Communication Design
ISDI Parsons
UX Design for Augmented Reality
IxDF
AI for Designers
IxDF
UX Design
Vasu Chaudhry
Work
About
Thinking
Medium